A pig over a computer.

Setting price benchmarks and saving “krøller”

Inhouse Project at
whiteaway group
2025
Role
UX & UI design
Concept development
Service blueprints

Concept

Each week Hvidevaregrossisten’s B2B users orders hundreds of products for their clients. Evaluating which products to choose to maximize profits can be, as expected, a tedious task.

The PriceBenchmark tool simplifies this process by comparing the websites wholesale price with the lowest marketplace price, giving resellers better control over their earnings and savings.

New and old user journey. The new journey has been considerably reduced in complexity and number of steps keeping all interactions within the same website.

Badge design

A positive nudging badge while staying price transparent with our users.

UI of Price benchmark on desktop and mobile.

Outcome

Increased conversion on category pages for users that interact with the PriceBenchmark intervals.

UI of open filter drawer. Price benchmark intervals can be added as filters.
The pig Krølle in a poster in the office space.

Unexpected results

Beyond being the brand’s unique selling point, the piggy 'Krølle' also became a beloved mascot in the office.

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